MARGIN
Services
- UI/UX Design
- Brand Identity
- Market & Competitor Research
- Court Booking Flow
- Responsive Web Design
- AI-Assisted Imagery
MARGIN is a self-initiated concept for an independent tennis club in Warsaw. I developed the club’s visual identity and designed a responsive website that brings court booking, club life and a distinctive visual language together.
The challenge
I researched tennis clubs in Warsaw and reviewed competing websites to understand how they present facilities and booking. The challenge was to stand apart from conventional sports-club design while making it easy to find a court, choose a date and time, and complete the booking flow.
The result
I built a minimal identity around a bold court-blue palette and designed a responsive site with indoor and outdoor court selection, an interactive booking flow, club information and a small Club Goods shop. I used AI-generated imagery as part of the visual concept. This is a working design prototype, not a live club service; no real bookings or business results are claimed.
How I built MARGIN
I started by looking at tennis clubs in Warsaw. I went through their websites, compared how they presented their courts and services, and paid particular attention to the route from finding a court to booking it. I wanted to understand what information people need before choosing a time.
I explored a few visual directions before settling on this one. Some felt too much like sports advertising; others were too neutral for a tennis club. The blue hard court became my main reference. I paired that colour with white, tested type and image treatments, and worked out a consistent system of spacing, typography and UI components.
Once the visual rules were in place, I built the homepage around the club itself: courts, coaches, booking, everyday moments on court and a small shop. The booking flow was an important part of the work. I wanted the court type, date, duration and available time to feel like one clear task instead of several disconnected steps.
I also adapted the layouts for mobile and used AI-generated imagery for the fictional club where real photography wasn't available. This is a design concept, so the booking interface demonstrates the intended experience rather than a live reservation service.
