NOKNO Korean-inspired dishes in yellow branded packaging arranged across a dining table

NOKNO.

Services

  • Art Direction
  • Outdoor Advertising
  • Social Media
  • AI-Assisted Imagery
  • Motion Design
  • Packaging Concept

NOKNO is a self-initiated concept for late-night Korean-inspired food delivery in Berlin. I wanted the advertising to feel like part of the city after dark — loud enough to get noticed, but still clear about the food.

The challenge

I was working with a simple idea: a proper meal for people whose night isn’t over yet. The challenge was to connect that feeling with the food without falling back on generic takeaway advertising.

The result

After researching Berlin’s competitive food delivery market, I developed a bold, nightlife-led advertising direction intended to stand out from conventional takeaway promotions. The result is a coordinated set of outdoor posters, social visuals and short motion pieces. This is a self-initiated concept, not a launched campaign with measured results.

NOKNO campaign lifestyle photograph, first scene
NOKNO campaign nightlife photograph, second scene
NOKNO campaign lifestyle photograph, third scene
NOKNO campaign nightlife photograph, fourth scene
NOKNO large lifestyle campaign photograph
NOKNO advertising poster, first composition
NOKNO advertising poster, second composition
NOKNO advertising poster, third composition
NOKNO outdoor advertising placement, first mockup
NOKNO outdoor advertising placement, second mockup
NOKNO late-night campaign poster, first variation
NOKNO late-night campaign poster, second variation
NOKNO late-night campaign poster, third variation

Process & intent

I created NOKNO to show how I approach advertising design. The packaging was deliberately simple: black typography on a yellow background, designed in Illustrator and placed onto a mockup. It supports the brand, but the campaign materials are the focus of this project.

I generated the base imagery with AI tools, then refined it in Photoshop through retouching and colour grading to give the work a consistent look. I assembled the final posters and campaign layouts in Figma.

The visual direction came from studying Berlin’s crowded food market. I chose bold typography, saturated colour and nightlife imagery to challenge banner blindness and give NOKNO a recognisable personality. That was the creative objective, not a claim of proven advertising performance.